Eda’s Sugarfree launches new premium packaging

September 18, 2014, Philadelphia, PA-    Eda’s Sugarfree is pleased to announce its new premium 3.5 oz. stand up pouch package available in over 21 flavors.  This smaller package allows retailers to hit target price points for maximum turn while new premium design and materials reflects the premium flavor of Eda’s product creating brand authenticity in the mind of the consumer.  Eda’s will be phasing out its current 6 ounce package in favor of this new offering.  Eda’s Sugarfree is naturally sweetened, gluten free, kosher parve, and has been made in the USA from scratch since 1958.

Mike Bernert, Eda’s VP of Marketing Mike Bernert said, “Eda’s finally has best in category packaging to match its best in category taste.  Sugar free is often overlooked as part of the confection set, but our experience for three generations proves that a quality sugar free offering, will attract repeat destination shoppers and differentiate retailers.

About Eda’s: Founded in 1958 by Paul and Eda Lehman, Eda’s remains a privately held confectionery manufacture specializing in sugar free hard candy. Eda’s offers over 34 flavors, is naturally sweetened and all products are made in its Philadelphia, PA facility. It’s serves as source of indulgence for the 29 million diabetics and 80 million pre-diabetics in the US. www.edassugarfree.com

New 3.5 ounce bag shown in mixed fruit flaovor

New 3.5 ounce bag shown in mixed fruit flaovor

Eda’s supports Diabetes Educators in August.

Eda’s Sugarfree is attending the American Association of Diabetes Educators (AADE) conference in Philadelphia August 7-9, 2013.

Eda’s Sugarfree was founded in 1958 by Paul and Eda Lehman.  Paul himself was diabetic and could not find good Sugarfree candy. Like any entrepreneur, Paul decided to make his own candy and sell it in the Brooklyn Terminal Market.  Eda’s has since dedicated itself to making only one product: the best tasting hard candy and is also sugar free, gluten free, naturally sweetened, and Kosher Parve.  Our product contains no “net” carbohydrates and comes in over 34 great tasting flavors.  Its why Eda’s is the great tasting choice of a healthy lifestyle.